Money Makers Hub » Advertising

Facebook Advertising Tips that Work

Jean — Mon, 03 Jan 2011 11:43:09 +0000

It’s no secret or joke that with constantly more people getting involved with online marketing; it only makes it more difficult because of increased competition. You can, however, take advantage of social sites such as Facebook, and as you should know the numbers of people there are staggering. Yes, Facebook has still yet to reach its prime, but very many online marketers and businesses are using it with gusto. So of course we’ll be discussing how you can capture a slice of the Facebook advertising opportunity.

Even though plenty people don’t do it, the first suggesting for marketing on Facebook is to split test your ads. It is crucial that you are obtaining positive results with your ads because you don’t want to keep sinking funds into something that isn’t doing well. Often you’ll find advertisers on Facebook launching an ad campaign spending not more than a $100. When they see that their results are not good, they think that something is foul with the complete Facebook advertising method. However, this is not the case. If nobody is responding to your ad, you might want to adjust it. All successful advertisers understand that you must test a lot to get positive ad results.

Ok, the next strategy may come across as surprising, but we’re going to ask you to trust what we’re saying. If you create and design your ads, or outsource it, then either use or instruct your designer to include only images of highly unappealing people, or really beautiful people who are just stunning. What you will be doing with that approach is creating more emotional reactions in the people who see your ads. One thing though, your images of people must have clear and easy to see faces. Stop ‘em cold; that is what you want to do with people, and then you also want to get that strong gut reaction to your pics. And since people are used to seeing and responding to faces on Facebook, this strategy makes complete sense.

The third tips is pertains to bidding higher in order to obtain a fast ad approval. This is a thing that all Facebook advertisers know. Facebook responds to your ad submission a lot quicker when you bid high. You adjust the rate of your bid whenever your ad is approved. However, if your ads are not getting approved after a while, then this is precious time that you could be testing your ads. So, utilize this trick to your advantage for as long as you can. All in all, Facebook is growing by leaps and bounds, but if you want to get the most out of it, you must be a smart advertiser that knows how to text ads in order for it to work.

How to Take Full Advantage of Twitter in Growing Your Business

smartmoney — Mon, 27 Dec 2010 16:38:00 +0000

Twitter, the fastest growing social media site, has gained lots of popularity as of late. You can either use it to talk to your friends or you can use to promote your online business. We are about to go over Twitter marketing techniques that can really help you succeed. How a lot time will we waste prior to we lastly figure out the correct way to accomplish affiliate advertising and marketing? Anik Singal will exhibit you the correct steps to take.

The best single piece of advice for succeeding on Twitter is to be helpful.

Don’t spam links, instead offer value and answer questions. But you have to remember that the Twitter community is made up of real people who are looking out to create a relationship with others. So, all you have to do is treat your group like they are friends, even while you are educating them and doing promotions. Apart from that, people don’t like being sold – especially not on Twitter. They want to be recommended in the best possible way. Don’t be like the other “marketers” who don’t add value. Twitter has been bombarded by spammers so the followers really crack down on them. If a tweet is unwelcome then it is spam. This is where helping people out comes into play, once you help someone, you have taken the first step to forming a connection. If you want to make some commissions while helping others then that is fine, just answer their questions the best you can and provide them with an affiliate link to a product that addresses their concerns. People that take a direct and aggressive approach on Twitter won’t be able to compete with you. Done right, Twitter marketing can help you build a very targeted list of people who are interested in what you have to say. Elevate yourself above all of the noise and get-rich-quick schemes, and make some serious money. Twitter, if used correctly, can help your business grow in a number of ways. A great tip for using Twitter is to use it to provide customer service. You can help customers with their needs and even answer questions all without picking up the phone. You can use Twitter to handle those problems that aren’t that big and that can handled with just a few sentences on the social media platform. If the customer feels that there is a need to go beyond, they can always call. But at first it’s completely acceptable to use Twitter to see if you can handle the problem that way. You will be solidifying your relationship with customers and they’ll be more likely to see you as trustworthy. Your customers are extremely valuable and you want them to feel as special as possible, and that’s just how they’ll feel when you can give them the answers they seek using Twitter. Anik Singal brings a new chapter to the world wide web and affiliate marketing globe with his most current course.

Get to know your followers as best you can, this will allow you to communicate to them better. You can easily get a feel of who they are by viewing their profiles. In fact, take it a step further, visit the sites that they link to also. I can guarantee that most Twitter marketers don’t take the time to get to know their audience to the point where they know what their favorite music and foods are. This could also lead to a new partnership or a joint venture that can go a long way.

Twitter is a unique online community where you can find targeted prospects, communicate with people every day and promote your business.

Creating a Landing Page the Right Way

smartmoney — Sun, 19 Dec 2010 08:12:26 +0000

Business success online often depends on great landing pages. If you do not have a targeted landing page, it will be difficult to get the results you want from your audience. In order to perfect your landing page it will likely require a good bit of testing and tweaking. Use these great landing page optimization tips to get a better response from your audience. Whether you’re targeting a niche, Facebook fan pages can help you grow your brand awareness.

Perhaps the most important thing is that your page must be easy to load. Don’t include graphics that are unnecessary and slow the loading process. Potential customers are turned off by pages that take too long to load. The purpose of your landing page is to get conversions, unnecessary graphics deter them. Make a point of limiting the amount of code, photos, and other items that could lengthen load time. Instead, focus on the copy of the page to make it more compelling. Instead of relying on graphics for headlines, use text. Make your page more agile whenever or wherever it is possible. You want to avoid losing potential conversions because your page takes too long to load. Just the way the overall design of your landing page is important, the copy that you use on your page is also equally important. So make sure you’re giving extra emphasis to the copy that you use because after all, words will do all the selling for you. Right from the headline to the following paragraphs, and even the sub-headlines, everything needs to be in place to see good results. Don’t make your copy look unprofessional by using large fonts or ugly font type. Choose fonts and sizes that are soothing and easy on the eyes for the best results. Have the copy proofread by a professional to avoid mistakes and/or errors. So for example, if you’re selling a product, make sure the call to action is strong enough.

Finally, you must test, test, and test some more to make sure that all elements of the landing page are working and which are working best. The way you test your landing page and the changes you make based on your results will ultimately determine the success of your landing page. For instance, one crucial element that you should test is the headline. You can rotate 3-4 different headlines to know which ones converting the best. This is how you slowly increase your page’s conversion rate and boost your returns. All in all, from the above tips we come to understand that creating an effective landing page is all about taking the small things into consideration and putting them into action. It does take a bit of testing and experimenting to reach that stage, but ultimately, you will.

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5 Ways To Dominate Google Adwords And Make Money Online

Jean — Sun, 02 May 2010 05:11:50 +0000

Google Adwords has always been a popular resource for marketers to make money online, because it allows you to tap into people searching for a specific solution… at the exact point when they need it most.

Despite Google becoming more strict with their guidelines, PPC advertising is still going strong, and still a great source of traffic for those willing to master it. Making money on the internet is fast with PPC advertising.

PPC Advertising with Google Adwords

Google Adwords PPC Advertising

Below are several ways to do just that… must adwords and PPC in general, allowing you to tap into some of the most targeted traffic on the Internet.

TIP #1 – Turn off the content network ad setting

When you first set up your campaign, the content network will automatically be selected. This will run your ads across the entire network of websites running adsense (ads provided by Google for website publishers to make money).

The reason why you want to turn this off at first, is because it requires a different psychological approach, and requires different techniques for writing your ads. Furthermore, you want to be able to track your advertising as accurately as possible, and it can get complicated mixing two different types of PPC options together.

It’s best to start off learning what keywords, ads and ad groups perform the best, and then expanding out of the content network with a separate campaign later on.

TIP #2 – Split test

If you’re not split testing your ads, then you’re losing money. You can drastically improve your response rates for your ads when you weed out the ads which are underperforming. But you’ll never know which ones are underperforming unless you test them against other variables.

That is effectively, you simply need to write 2 x completely different versions of the same ad, and only ever change one thing at a time so that you know what made the difference.

After just a few days, you should be able to see which ads are getting you the most clicks, and converting into sales for you. The idea is to keep the winning ad and then run a similar ad with a slight change to it, to see if you can beat the old ad. After a few weeks, your ad will have evolved into an extremely powerful traffic generator.

TIP #3 – Set your budget

When setting up your campaigns, you have the option of setting a daily budget. If you set this to low, you’ll never get enough traffic to make any money. However, if you set it to high you could end up losing thousands of dollars per day if you’re not careful.

The trick is to set your initial budget very high, so you get maximum exposure … but at the same time, be sure to keep a close eye on your ads in the first couple of hours, so that you don’t lose lots of money.

TIP #4 – Use different match types

You may have a large list of keywords that you think are relevant to your ads and you offer, but many people forget that there are three different types of options when entering keywords into your campaigns. These options are known as match types, called Broad, Phrase and Exact. These different options determine how the different keywords will trigger your ads, and in what context. Google explains this inside your account help section.

TIP #5 – Track All Results

The worst he can do when using paid advertising, is not tracking your results. If you make a sale, it’s crucial that you know which keywords generated that sale. Otherwise, you could be spending thousands per week on keywords which aren’t making any money, because you are unable to differentiate them from the winning keywords.

Google provides a free conversion tracking tool which easily integrates into Google Adwords, so that you can track your ads and keywords and see which ones resulted in a sale or desired action.

You can also use the Google analytics tool to see how long people are staying on your site, which links there clicking and generally how they’re responding to your marketing. This is another crucial insight which should help you reduce your costs and optimise your landing pages for maximum effect, and make money online.

Learn more about PPC advertising with Traffic Ultimatum.